Sometimes I get obsessed with a question. Then I can walk around for weeks and wonder, without finding out the answer. I don’t know if I am stupid or lazy. There is one simple way to find out what it is and that is to Google it. But for some reason, I continue to go around and ask myself.
In recent weeks I have wondered who makes all the slogans of the Swedish municipalities. Like the one for the little Skåne society I lived in when I went to college for two years. Svalöv - a sharper blade. Sharper than what?
Why have a local slogan? And who makes these fantastically stupid and poor municipality slogans for their poor communities? Shouldn’t we be able to make up new ones and go to town halls around the country and propose a change?
I heard that the rulers of Scotland decided that they a new slogan for their country. They desposed several million in the budget and hired some of the country's best brains to think up something epic. They sat there, day in and day out, for months. They thought up new proposals, brainstorming, and discarded proposal after proposal. Deleted, added, altered, invented, and deleted again. When they finally came out they were holding a piece of paper.
- We have it. We have the perfect slogan for Scotland.
When the rulers looked at the paper it said:
- Welcome to Scotland.
I don’t have a budget of millions but I know that you reading this have the best brains in the country. Sit down with a pen and paper and come up with new slogans for your municipality. I can promise that those governing appreciate your help. Then we’ll help each other to find the municipal councils' addresses and send them the new names.